Your project is our responsibility. Here is a sample of some case studies

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Global brand website relaunch and rollout to 60 countries

Challenge

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Client needs a global rollout of frontend and backend in 6 months in order to be live in time for its anniversary media campaign.

Our actions

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  • Defining rollout process
  • Managing operational rollout
  • Coordinating and aligning with local markets, global team, tech, translation and creative agencies
  • Configuring system infrastructure including CMS, PIM and eShop
  • Migrating content and setup of new content across all systems
  • Providing 1st-level support throughout entire process
  • Ticket handling and bug fixing
  • Facilitating change management through training and documentation
  • Evaluating processes and workflows to help define target operating model

Result

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All 60 local websites were launched fully localized, content optimized and free from defects prior to the deadline and start of the global media campaign. Local markets were trained to work in the new systems and commenced local activation upon our handover of the websites

Providing country support to free up in-house resources

Challenge

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Client has insufficient in-house resources within the global digital team to handle day-to-day communication with local digital teams with both affiliates and partner agencies

Our actions

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  • Introduction of centralized support channels and processes
  • Providing a highly qualified, intensively trained and stable team providing first-level support to local markets
  • Solving hundreds of daily local request issues via JIRA, Skype and Hotline
  • Serving as a central point of support contact for entire technical infrastructure
  • Facilitating local needs while ensuring implementation of global strategy
  • Taking over approvals following global guidelines
  • Guiding less active markets through proactive outreach and operational support

Result

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For nearly a decade, we have managed operational processes and communication between headquarters and local affiliate so that they have run smoothly and efficiently. We take care of over 10.000 tickets and emails ever year, solving 90% of all incoming requests directly and with an average resolution time of 1,2 business days. Members of the global team as well as technical and creative partners can focus on their core responsibilities

Central content management and publishing of product data and promotions

Challenge

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A leaner, more agile and faster way to handle worldwide content publishing is needed

Our actions

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  • Streamlined workflows in collaboration with client
  • Coordination of content localization and review process
  • Ensuring set up or correct feed of multi-lingual content in/to all connected systems
  • Quality Assurance, SEO Optimization and correct Google Analytics tracking implementation
  • Ticket handling and liaising with partner agencies
  • Facilitating global and local approvals
  • Implementing change requests
  • Publishing content globally

Result

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Our client no longer needs to be occupied with content localization, set up and publishing. The global and local teams rely on their ctrl QS team to take care of the entire process from the timely kick-off to the publishing according to editorial or promotional plans

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