Localization of an Ambitious
Global Digital Campaign
Our client’s Brand Manager planned to launch a global digital campaign which required the implementation of features beyond those normally used within their CMS.
This, coupled with the task of preparing hundreds of content assets for localization, presented a major challenge to global and local teams alike.
ctrl QS established a comprehensive workflow to enable painless alignment between the global business unit, creative agencies and local markets to facilitate the development and localization of this ambitious campaign.
Key Results:
- Over 300 content assets processed for localization in just 2 weeks
- More than 60 markets supported when localizing campaign materials
- All brand and campaign guidelines safeguarded globally
- Successful CMS integration of features including Augmented Reality, Chatbots, and QR redirects
How We Supported Our Client:
How We Supported Our Client:
Asset Preparation
End-to-End Campaign Oversight
Localization Support
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ctrl QS supports multi-national organizations through end-to-end management of content localization projects.
Talk to Kate if you’d like to learn more about how we can support your teams.
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