Website Reset
Make your website easy to manage and ready
for AI and personalization.
Your website landscape determines how fast your business can move,
or how much it struggles with complexity. We simplify your website,
remove structural friction, and create an easy-to-handle foundation ready
for the age of AI and personalization.
reduced operational costs
faster releases
reduced bug & defect rate
Reset your complex website landscape into a lean, AI-ready platform.
Overgrown, data-heavy websites are fragmented and difficult to manage
A simplified architecture that keeps pace with fast-changing business needs
Inefficient website operations drain time, resources, and budget
Fast, high-quality releases free up resources for strategic initiatives
Personalization, conversational UX and AI driven automation is stuck
A lean foundation for innovation and competitive advantage
Rising defect rates and frequently reported bugs slow-down business
Budget invested in value-adding features increases platform ROI
What's included in the Website Reset package:
Assessment
AI-supported analysis of website setup, content structure, processes, and usage patterns completed; optimisation concepts and prioritised roadmap defined
Simplification
Golden standards applied and master website clean-up completed across frontend and backend systems
Rollout
Golden standards implemented across all markets and brands; operational workflows automated
Empowerment
Enabling teams to keep the website lean, consistent, and easy-to-operate by handing over an automated maintenance engine
Need more details?
Get your Executive Summary
Need more details?
Get your Executive Summary
Meet the experts
In a quick call, we discuss the challenges within your website landscape and check if Website Reset is the solution for you.
Tobias Hering
Client Service Director
& Solution Owner
Sergio Hernández
Director of Technology
Daniel Willenberg
Technology & CMS Expert
Schedule your expert session
What makes us different
CMS optimization projects for enterprise brands
satisfaction score for enabling smooth and efficient operations of all our clients
commitment to collaborating with development agencies
FAQs
No. All changes follow a controlled process with backups, staging environments, and validation checks. Content and data structures are tested before deployment to ensure nothing is lost.
Yes. The approach focuses on common standards and patterns across brands and markets, even if CMSs differ. Platform diversity is handled through harmonized structures and governance, not forced consolidation.
Most content and integrations are reused. We remove redundancy and refactor where needed.
Typically, a small core team is sufficient:
- one platform or product owner
- one content representative
- one technical contact
ctrl QS handles the analysis, restructuring, and implementation work.
No. The reset is prepared and tested in parallel environments before changes go live. Your teams can continue working while improvements are implemented.
Golden standards are simplified platform rules and structures for navigation, templates, components, and workflows.They ensure the website remains easy to operate, scalable across markets, and ready for future features such as AI and automation.
Most complexity comes from too many layers, features, and exceptions. A CMS relaunch replaces technology. The Website Reset removes structural and operational complexity. We simplify how your existing setup is used before considering any platform change