ctrl QS

Website Rollout Accelerator

Go live at speed. Without the rollout headaches.

Relaunches don’t fail because of technology –
they fail when rollout execution does not scale

Our Website Rollout Accelerator solution standardizes and automates the migration
process so global website launches happen faster, safer, and with predictable costs

Book a rollout check
Book a rollout check

on-time launches

reduced migration costs

50%

faster time-to-market

Accelerate your business with a standardized rollout engine

Go-lives slip as each new market adds complexity, effort, and delay

Launch on time visualisation

Launch on time, every time – repeatable across markets

Manual rollout work drains resources and increases risk

Smart automation reduces migration and QA effort

Old and new stacks run in parallel, doubling license costs

Faster migration visualisation

Faster migration from legacy systems reduces fragmentation and costs

Migrations carry old problems into the new platform

Structural issues are fixed before they become part of the new setup

Slow CMS adoption limits business impact

Stable operations visualisation

Stable post-go-live operations and confident platform use

Kick off with a
quick rollout check

Book now

How the automated
Rollout Accelerator works:

1

Assessment

Clear bottlenecks uncovered and acceleration potential defined

Application

Automated migration and validation fully in place

3

Scale

Consistent, on-time go-lives across markets

4

Operations

New websites seamlessly integrated into running operations

Rollout accelerator visualisation

Need more details?
Get your Executive Summary

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Get your Executive Summary

Martin Wider
Martin WiderVice President Global Marketing, Global Head of Customer Experience, Ottobock
ctrl QS takes responsibility and makes it happen.
Jasmin Quellmann
Jasmin QuellmannHead of Martech, Beiersdorf
Best service I ever experienced. You keep the dots connected and have an eye on the details.
Lukas Honold
Lukas HonoldHead of Innovation, Product & Consumer Experience, Beiersdorf
Department Manager Online & E-Commerce, IWC Schaffhausen
Melanie Czink
Melanie CzinkHead of Innovation, Product & Consumer Experience, Beiersdorf
The project team's always positive attitude, thorough preparation and steering of our rollout project had a major impact on the overall success.
Renee Tavoularis
Renee TavoularisVice President Global E-commerce and Digital Marketing, La Prairie
It is really rare that in your professional life you work with a group of individuals with such loyalty, trust, true partnership, support and collaboration.
Gabriel Pintea
Gabriel PinteaGlobal Digital Transformation Manager, Henkel - Construction Division
Above & Beyond is not only a legendary Trance group, but also the level of Service that you can expect from ctrl QS. Be it large or small scale Global Projects, they will help you get organized, meet your deadlines and deliver beautifully.
Carlos Carvalho
Carlos CarvalhoGlobal Head of Websites, GROHE AG
Always supportive, flexible and committed.
Henrik Edler
Henrik EdlerProduct Owner & PM Marketing Technology, Beiersdorf
Hi Rollout Heros, I know we are asking a lot, so I wanted to let you know how much we as a team and I personally appreciate your support! Millions of our consumers are looking at the result of your successful work every month. Looking forward to making more consumers happy together with you!
Emily Jaworski
Emily JaworskiDigital Manager, A. Lange & Sӧhne
I can honestly say that it would not have been possible to meet deadlines and launch products without your support. Thank you for the positive attitudes and persistence, even when Drupal did not want to cooperate.
Marsha Stuifbergen
Marsha StuifbergenTechnical Product Owner PIM and PXM at Beiersdorf
“With ctrl QS, we significantly improved the quality of our product data at the source. They reduced inconsistencies across markets and gave us much better control, speed and reliability in our PIM.”
Alexandria Okamoto
Alexandria OkamotoHead of Global Digital Marketing
“ctrl QS onboarded fast and delivered large volumes right away. Their thorough approach, PIM expertise and concrete ideas help us continuously optimize processes and make better use of AI and automation”

We elevate your rollouts

In a quick call, we discuss your rollout challenges and check how the Rollout Accelerator fits your migration program

Milena Marinova

Client Service Director
& Solution Owner 

Laura Kavanagh

Head of Platform Management
& Rollout Expert

Mirco Fabris

Technology & Automation
Expert

Book a rollout check

What makes us different

17

years trusted for speed, agility, and pragmatic collaboration 

9 out of 10

satisfaction score 
proves outstanding market collaboration  

hundreds

of global website migrations delivered

in time and budget 

FAQs

Suitable for any kind of CMS and architecture?

Yes. The Rollout Accelerator works with most enterprise CMS platforms and architectures, including legacy, hybrid, and composable setups.
We adapt the migration and automation layers to your existing stack and integrate with your current systems.

Do you also do PIM and CRM rollouts?

Yes, we do. Many rollout programs involve multiple platforms working together, such as CMS, PIM, CRM, and commerce systems. We coordinate the rollout across these systems to ensure consistent data, content, and integrations at launch.

What internal resources are needed on our side?

Typically, a small core team is sufficient:

  • one platform or digital lead
  • one content or product data representative
  • one technical contact for the platform

ctrl QS handles the migration operations, automation setup, testing, and rollout coordination.

How do you work with local teams?

Local teams follow a structured rollout process with clear onboarding and trainings to use the CMS independently.
We balance global standards with local market needs to ensure a lean process and market relevancy for every website.

How long does a typical rollout take?

This depends on the number of markets and the complexity of the platform.
Most rollout programs start delivering the first market launches within a few weeks, with subsequent markets following in structured waves.

Will the migration disrupt our current website operations?

No. Migration and validation processes run in parallel with your existing platform until go-live. This allows your teams to continue working while the new platform is prepared and tested.

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