AI Kickstarter
Structured guidance to move from potential to action
The AI Kickstarter helps marketing and IT teams identify where AI and automation can strengthen existing processes and create measurable impact across the DXP ecosystem.
Starting your AI journey
Whether your organization is beginning to explore AI opportunities or defining its first roadmap, the AI Kickstarter helps teams move from ideas to structure and integrate AI meaningfully within their existing DXP ecosystem.
The kickstarter helps teams to:
Understand where AI adds value and serves their goals
- Translate exploration into actionable use cases
Defined a clear business case and calculate ROI
- Build team alignment before moving into execution
Maximize the value of existing technology
Turn potential into progress
Identify high-impact opportunities
Pinpoint AI use cases that create efficiency and sustainable value across your operations.
Move from ideas to action
Define priorities, next steps, and ownership to accelerate progress.
Equip your teams for adoption
Build shared understanding and readiness to integrate AI into everyday work.
One-day workshop for fast alignment and actionable outcomes
We’ll tailor the four modules to your goals and existing materials, with a short pre-alignment call to align on focus areas before the session.
Benchmarking and trends overview
A focused introduction to relevant AI and automation trends, tailored to your industry and platform landscape.
This segment builds a shared understanding of what is possible and how leading organizations are applying AI to create measurable impact.
Goals, pain points, and priorities
This discussion enables alignment across teams and ensures everyone is on the same page.
Through a structured manner we will go through pain points to identify any gap in your set up and opportunities for enhancement or change.
Explore your potential use cases
Using DXP specific categories, we identify where AI can drive efficiency and value across content, operations, and platforms.
Each idea is captured in a use case setcard that outlines the business case, investment, benefits, tools, and stakeholders.
Defining top use cases and next steps
Together, we evaluate and prioritize the most promising opportunities.
The top three use cases are developed into actionable solution plans that can be presented to management or taken forward for implementation.
Session outcomes
AI Kickstarter summary deck capturing key insights, identified opportunities, and agreed priorities
Shortlist of high-value use cases evaluated for business impact and feasibility
Clear roadmap for action outlining next steps, timelines, and ownership
Management summary that strengthens your business case and helps secure stakeholder alignment and investment discussions
Shared understanding of “AI success” tailored to your organization’s goals and context
Where people, process, and technology connect.
Through the AI Kickstarter, your team works side by side with ctrl QS experts to explore use cases, prioritize ideas, and build the roadmap for scalable AI adoption.
Our approach
Human-centered integration
We start with people. By understanding how teams work and where friction exists, our team identifies how AI and automation can simplify processes, strengthen collaboration, and enhance value within existing digital operations.
Progress and results
Turn ideas into action with proven frameworks and practical deliverables. Working within your existing ecosystem, teams leave the workshop with prioritized use cases, ownership for next steps, and the structure to make meaningful progress.
Hands-on expertise
With extensive experience managing global MarTech and DXP ecosystems, our team brings the readiness and insight needed to embed AI sustainably into complex organizations. We align technology, people, and processes to ensure every solution can scale effectively.
FAQs
Not necessarily. While many clients operate DXPs, the Kickstarter benefits any organization managing digital platforms, content, or operations. With experience across 70+ marketing and experience technologies, we help identify AI opportunities suited to your setup.
Before the session, we hold a short alignment call to understand your priorities and current setup. Based on that, we tailor the exercises and materials so the day is directly relevant to your business context. You will receive clear guidance ahead of time, so there is no need for extensive preparation.
The core session runs for one day and is an in-person format. A short pre-session alignment call and a post-session summary ensure that the outcomes are concrete and actionable, giving you a clear path forward.
You will receive a structured summary capturing identified opportunities, potential use cases, and recommended next steps. Many clients choose to continue with us to assess their organization’s readiness, pilot definition or implementation, but the Kickstarter itself provides a complete, standalone foundation to get started.
The Kickstarter is built for cross-functional alignment between marketing and technical teams, though it can also be tailored for marketing teams alone. We’ll align with you on the right participants for your goals.
The AI Kickstarter helps identify practical, high-impact use cases tailored to your organization’s goals and operations. Examples from recent projects include: content and data automation, content translations, platform efficiency, workflow optimization, content quality and SEO, analytics and reporting.
Meet the experts
Our experts combine hands-on experience with a deep understanding of global organizational environments, ensuring every discussion stays realistic and actionable.
Ina Güldner
Client Service Director
& AI Topic Lead
Sergio Hernández
Director of Technology
Schedule your alignment call
We’ll discuss your goals and see how the AI Kickstarter can best fit your team.